A guide to understanding the Indian fashion industry
modern fashion in india
The origin
The Indian fashion industry has a lot to offer to the global table. Its history in fashion is filled with a lot of tradition and culture. India has a population now up to 1.3 billion. However, each region has always had its own traditional outfit. The fashion industry has been boosted these days by a plethora of developments borrowed from Westerners. For example, Indian fashion week has allowed for the rapid growth of the industry as designers from all its cities come to showcase their designs. And also body decoration that he also incorporates to highlight his outfits.
Indian fashion industry
Indian fashion history is set to allow clothing to convey two messages. Simplicity and opulence. However, depending on the individual's status in society in terms of wealth and religious orientation. His fashion background is well understood through his sculptures, as most clothing in those days did not survive for the studios. During the civilization c3000-1500 BC, clothing was simple, where men wore loincloths while women wore waist-length bears. They were mainly covered with jewellery, then garments were introduced and later the cloak.
In fact, even with the new trends today they still maintain their culture and wear the Indian dhoti, scarf, turban among others. Their independence, however, brought with them an Indo-Western style that sees Indians pairing Kurtis with jeans, showing how Western cultures have influenced their current style.
INTRODUCTION TO INDIAN FASHION
There has been an increase in annual fashion designer shows in the Indian fashion industry. In addition, there is an increase in victories for Indian beauty queens in international events, for example, the miss universe pageant. These models have made India known all over the world. Some of the best known fashion designers coming from India are Satya Paul, Ritu Kumar, JJ Valaya among many others.
The industry has embraced all forms of clothing, from embellished wear to casual wear. Chikhan, which is their traditional embroidery technique, is also incorporated into the Indo-Western style. The world famous sarees are woven in cotton and silk. Sarees from different regions have specific names and some examples are Mysore, Jamdani, Sambalpuri, Balucheri, Kanjivaram among others. Actually, the sari has a lot of sales and sells more than a third of other clothes. Turbans are also a part of the outfit and are mostly made to look colorful.
Current trends in the Indian fashion industry
THE CAPITAL MARKET
The Indian market is set for an increase of around Rs 800 crore in five years. Designer clothing is now worth $30 billion and has a significant growth rate. The Indian fashion industry generates 1% of the net worth of international industries. The total Indian market for branded fashion is at RS 5000 Crore. Their designer clothes are still at a lower percentage than their branded clothes in the market and the sales volume is between Rs 10 and Rs 25 crore.
ECONOMIC GROWTH
Estimates for clothing by Indian designers are 58% for women, 67% for men and Western designers 6%. Designer clothing in India is also increasing at a rate of 10% every year. Thus, in Indian Crore, the annual capita for this men's and women's designer clothes hovers around Rs 49,000.
JOB OPPORTUNITIES
Employment opportunities have been seen as the Indian fashion industry continues to grow. The changing trends can be seen on media channels across India. This is through having specific channels on fashion. The business that the fashion industry creates is also worthwhile as it has brought many job opportunities especially to the youth of India in companies like Stylecaret. The emergence of more fashion training institutes has shown how diverse the industry has become. Other global fashion giants also started in India and set up business as they collaborate with some. All this and the rise of fashion clothing malls is a product of globalization which has given the Indian fashion industry a new name.
indian fashion industry
SHARE OF EXPORTS AND IMPORTS
India is known as the leading exporter of garments for the global fashion industry. In fact, Indian cultural designers are known to be an important facet for fashion houses in different parts of the world. India has driven the purchase of fabrics as a big player in the international sourcing of fabrics for use in its fashion industry. Its main strengths are its ethnicity and its uniquely sourced materials. They are proudly known for producing cotton, silk, and synthetic fibers, where they are the third, second, and fifth largest producer in the world, respectively. Therefore, its share of imports and exports has a reasonable balance in its economy.
The Indian Fashion Industry and Traditional Indian Crafts
RECENT DEVELOPMENTS
There is an increase in the use of e-commerce among Indians that is 8%, due to the increase in job opportunities, more people are now using e-commerce to start, buy and improve their ways of life. Therefore, through this, the economy gets a boost through the fashion industry.
-The market size is expected to reach Rs 22,300 crore by the year 2022 from Rs 10,900 crore. However, the workwear industry is still below Rs 10 crores.
-The accessories market has grown by 20% and is expected to increase by the end of 2019. Some of these accessories are bags, wallets, gloves, caps, among many others.
-The jewelry market in India is mainly populated by small players in the industry numbering approximately 600,000. It is expected to flourish at a rate of 21% for 2019.
-Consumption spending is 11% for clothing and footwear.
-The import and export market is growing with imports like textiles, footwear and garments in India and exports valued at more than Rs 5000 go around the world.
-Countries that import from India have increased recently with countries like China, Russia, Sing
apur, USA, US, France, Italy, Bangladesh and many others joining the list.
Traditional Indian Clothing & Ethnic Wear
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